On Monday morning, July 9th, a total of nineteen bus shelter ads in Provo, Utah unveiled a brand new website from Truth in Love Ministry entitled, www.beyeperfect.org. This website joyfully proclaims the truth of God’s Word that we are already perfect and worthy in Christ Jesus.
I have had the privilege and joy of helping design and create the various components of the campaign — including the bus shelter ads. The design is based off a series of television commercials that we produced and are currently being aired on major cable television channels in the Provo-Orem market. This is the first time we have tried bus shelter ads in a campaign, but not the first time we have attempted outdoor media. We decided to go and take a look by spending a day in the beautiful city of Provo. Below are a series of pictures I took: