Church branding is not about its logo
Businesses use logos to help identify themselves.
Like cattle ranchers, they separate themselves from the herd with an identifying mark.
A swoosh on the side of show means quality and fashion.
Golden arches let you know what you are going to get every time.
The word “Disney” usually ensures quality family-friendly content.
Church branding is not about its logo.
It can serve an important purpose by transmitting a message to help identify yourself.
The early Christians used the image of a fish.
The cross is an identifiable symbol used by the universal Christian church.
A logo can be an illustration of a church’s mission statement to help remind members and project a vision to the community.
There is a dangerous flip side.
What communicates effectively on the inside can communicate an entirely different message to the outside.
People are savvy consumers. They can spot a logo that is dated and immediately jump to the conclusion that a church is out of touch and not worth their time.
A church logo can unwittingly deliver a conflicting message. Like a mission statement that is unfamiliar with members and needs dusting, a logo could use the same treatment by updating its design.
Church branding is more about your name
People in your community will far more readily identify with the name of your church than your logo.
For small businesses, word-of-mouth advertising means everything. They can have a beautiful logo, invest in advertising, but if they don’t deliver an outstanding product or service they are not going to last.
When people hear the name of your church, what words will come to their mind? Will the words be positive, negative, or indifferent? Will they even know you exist?
A negative or indifferent reputation will close minds and plug ears from unchurched people in your community. It’s true that the power of God’s Word can penetrate any hardened soul, but do we allow ourselves or our church to get in the way of the message. Or worse, do we refrain from delivering any message at all?
A church’s name is a powerful brand. Like any foundation, it often requires the laying of bricks one at a time. One word, one misdeed, one careless act can wipe out a wall of bricks that have painstaking built over time.
A church’s reputation is a brand that can help win an audience to proclaim the gospel. It is built brick-by-brick in the words you say, the visuals you show, and the experiences people have with you over time.
The most powerful brand for your church is your people.
We must remember that the primary objective with every church brand is transmitting a gospel message. They are not just reminders for members of who you are but can serve as starting points with your community to communicate why you exist. They are conversation starters. Brands can be baseless if there is little connection with the community.
The human brand is the most powerful brand of a church.
They can have five distinct characteristics:
1. Human brands believe in the power of great questions.
They are interested in getting to know people. They ask questions to help arrive at answers – instead of preaching at them.
Churches connect with their community by asking good questions.
- They listen more then they talk about themselves.
- They act, talk, and function like real people – unafraid to make mistakes and unashamed to own them when they do.
- They are people who don’t have all the answers but point to the One who has already provided an answer to the one question that really matters…. will you be in heaven?
2. Human brands understand the power of authenticity.
They humbly accept every person that walks through the doors of a church on Sunday morning as a work in progress. They understand that unchurched people in their community arrive with different starting points – not a finished product. Visitors do not arrive on Sunday morning to win a contest or be judged by outer appearances. They are arriving at church because God has sent them. They are usually looking for answers or connection during a difficult time. Their presence alone speaks louder than words.
3. Human brands understand the power of heritage.
They know and appreciate where they have come from is as important as where they are going.
They recognize that they are standing on the shoulders of faithful giants before them who have faithfully preserved the Word and persevered during tough times.
Traditions come and go… and that’s okay. New programs, ideas, and methodologies will arrive and fade away. But heritages remain rooted and steadfast. They define who you are.
4. Human brands rely on the power of community
They know their strengths and weaknesses. They would rather not go at it alone and willing to work with others for the sake of the gospel. Their mission is bigger than themselves.
They preserve their identity and their heritage that may disqualify themselves from partnerships that might blur what they teach. They are willing to work with the community and its leaders to help support their work. By doing so, bridges are built and networks are expanded that leads to greater opportunities to spread the gospel.
5. Human brands know the power of empathy
They exhibit genuine interest in others. They want to know people’s stories. They think about the challenges we are facing and the fears that everybody is experiencing.
Quick to listen, the power of empathy refrains from Christian jargon or pat answers that may come across as uncaring. Instead, an emphatic hearts discover felt needs and provides specific answers from the Bible to address them.
Great brands are great people.
Your church is a name that people call you. You are a fixed anchor – a beacon of light – salt that preserves – in a community that may seem adrift in difficult times.
Now is a great time to build your brand. People are watching and observing how your congregation will respond in this crisis.
Now is not the time to be Noah’s ark and close the hatches. I don’t think it’s raining yet. The Lord has set believer apart right now to help get the Word out.
Church brands are not about logos, but about people.
God’s Pursuing Love in Times of Crisis
Christ never stops pursuing unbelieving hearts.
Difficult times can cause people to pull back the drapes of their life to seek comfort, security, and spiritual truth. They become opportunities to allow the Light of Christ to stream through the window of their soul.
When viewed through the lens of divine mercy and grace, difficult times can be embraced. Trust in God’s promises deepens through adversity. Perseverance, character, and hope are produced through suffering (Romans 5:3-4). Fruits of the Spirit ripen from within redeemed souls who are firmly rooted in Christ. Those who are spiritually hunger and thirst for Truth will notice the fruits of peace, patience, and kindness and inquire of its source.
As a believer in Christ, moments of adversity can be embraced. Are you ready to provide an answer for the hope you have in Christ when anybody asks?
Christ’s pursuing love is perfect and unrelenting. He often demonstrates his power and glory to let us know that he is the Lord and Redeemer instead of ourselves.
Earthquakes are a good example.
Last week, the epicenter of a 6.5 earthquake occurred 73 miles north of my house in southwest Idaho. Some people described its arrival like a large truck barreling down the road. A jolt lasting a few seconds was followed by a gentle rolling that caused chandeliers to sway back and forth. It felt like your house was sitting on top of a large bowl of Jello.
We were at the mercy of a powerful force of nature. It was scary, slightly fun, and something you would rather not experience again.
The Lord can provide snapshots of his power and glory today to re-enforce portraits of the future.
There are probably no greater portraits than the descriptive and prophetic words found in the book of Revelation.
“Then I heard what sounded like a great multitude, like the roar of rushing waters and like loud peals of thunder, shouting:
For our Lord God Almighty reigns.
Let us rejoice and be glad and give him glory!
For the wedding of the Lamb has come, and his bride has made herself ready.
Fine linen, bright and clean, was given her to wear.”
[Fine linen stands for the righteous acts of God’s holy people.]
Then the angel said to me, “Write this: ‘Blessed are those who are invited to the wedding supper of the Lamb!’” And he added, “These are the true words of God.”
The prophetic portraits of Christ’s second coming will be more powerful and stunning than an earthquake.
It will be more impactful than any pandemic.
The day of our Lord is coming. We have been properly forewarned.
How we embrace the future helps us with the present.
Like a potential groom that seduces with riches, glamour, and beauty, the world courts unsuspecting brides with lies and false hope.
Those who turn to the world for answers, trust in kings for security and provision, or rely on their intelligence and good works will be disappointed.
Those who believe in Christ and trust in his promises wait expectantly for his return.
Faith focuses on the future joys of heaven.
When difficult times seem overwhelming or doubts prompt us to question if Christ can deliver on his promises, Jesus could reply, “If I can? Everything is possible for one who believes.” (Mark 9:23)
And like the father whose son was delivered from evil spirits, we can reply, “I do believe; help me overcome my unbelief.” (Mark 9:24)
And Jesus delivers.
It’s natural to panic and struggle with faith during times of crisis.
How are we going to respond?
We are entering Holy Week during a time of national crisis. We are feeling the effects of social distancing, constant bad news, and pronouncements that this will be a bad week as a result of the corona virus.
Embracing truth means holding on to something firm and solid to ride out the earthquake and not fear.
The cross reminds us of Truth.
Christ continues to pursue because his perfect love is relentless. His invitation to unbelievers come with the words, “Your sins are fully forgiven. Believe!” His words are not just a proposal or an invitation, but they have the power to create faith, provide assurance, and sustain hope.
In God’s wisdom and purpose for his church, he uses believers to help spread the Word in an unbelieving world – especially during difficult times.
A living faith is willing to engage people for the sake of the gospel.
An active faith is willing to invite people despite outward appearances.
A trusting faith delivers invitations. They are willing to say, “Everything is ready. Christ has done it all for you to be right with God. Trust his love. He has sacrificed himself for you. His has risen! Believe.”
Faith anticipates the future joys of heaven.
Secure in Christ’s righteousness, faith embrace the present despite its sorrows and concerns.
Faith stops looking in the mirror and frets but looks out the window with Christ’s pursuing love and sees the lost.
With a renewed sense of urgency, believers share the gospel message with others.
I think that’s what Christ would ask us to do right now.
Capturing Opportunities to Provide Messages of Hope
In an ongoing series by the Barna Group to try and capture the state of the church in America, half of the pastors cited “declining or inconsistent outreach and evangelism” as a major issue facing the church.
Sadly, this finding is not surprising. And, churches could be capturing opportunities in a time of uncertainly, discomfort – even panic. An incoming tide of receptivity to hear a message of hope is arriving at the doorsteps of professing Christians.
But, a lack of interest and preparedness is prompting many of us to remain quiet.
Our Lord and Savior who loves us beyond comprehension is already forgiving us. His grace and mercy already paid the price for our sins. And right now, with a clean slate and a heart full of love and thanksgiving, believers can be a bastion of hope and a proclaimer of Truth.
The Corona-virus pandemic is seizing the attention of the world as it should. People are looking to government leaders and science for solutions to help guide us back to a sense of normalcy.
A civilized society rests on their trust in its political institution. If people remain calm and not panic, it will be alright.
What about those who have been set apart by God to trust in his promises?
Justified by faith alone — fully redeemed through God’s grace alone — faith exemplifies itself through its confession and actions. It’s not that acts are motivated to be redeemed, but a spirit-generated response by being redeemed. Faith prompts a desire to spread the Word.
So, what’s the problem?
I believe the Barna report on the state of the church (“What’s on the mind of America’s Pastors”) is uncovering distinct patterns and clues for its problems and solutions.
For instance, a rise in the lack of interest to proclaim the gospel could be tied with a significant increase in the “low spiritual maturity among church goers” that pastors cite as a growing concern (27% in 2017 vs. 8% in 1992). U.S. pastors in the report also rank “watered down gospel teachings” (72%) as the largest issue facing the church during the America’s dramatic shift towards toward secularization.
These findings coincide with previous Barna reports which concluded that “evangelism has fallen out of favor even with young adults who are practicing Christians.” Coupled with “watered down gospel teachings” it’s not surprising that the next generation have a “distrust” of religious institutions.
When Christian churches appear more interested in aligning itself with political idealism and legislating morality, not willing to confront false teaching, and struggle with sanctified living among its leaders, then it’s going to be a struggle to reach those who distrust organized religion. A water-down gospel and spiritual immaturity sows the seeds of hypocrisy and a lack of interest to grow in God’s Word and proclaim it to others.
Like the Jewish people during the time of Christ, I wonder if professing Christians are far more interested in having a savior that promotes a return to a “moral” kingdom and prosperity rather than a Savior for our sins.
Like Jesus standing over Jerusalem, I wonder if he stands on a precipice today and weeps. How he may long to gather those he loves like a hen gather her checks under her wings through the power of his pure and unfettered Word.
When biblical truth is muddied by a watered-down understanding of God’s wrath and grace, people miss receiving the assurance and confidence of full redemption.
And this plays itself out by a lack of trust in God’s Word and a believer’s responsibility for spreading it.
Fear drives panic when there is a loss of trust in the institution of government for which God has established.
Fear drives panic when there is a loss of trust in his Word and the institution of the Church for which God has established.
A church loses its saltiness.
We can go to the Lord in prayer,
“O Sovereign Lord, Almighty Creator and Sustainer of all things, the One who establishes the universe – “who determines the number of the stars and calls them each by name” (Ps. 147:4) – we humbly place our trust in your hands. We praise you, our Savior and friend. It is during serious times it can be the time to take your Word seriously. Grasp the collar of my soul and raise me up to boldly declare your name to my community. Forgive me for any timidity that could cause me to remain satisfied in being a light without a desire to give reasons for the hope I have in you. By the power of your Word, grant me to be salty when it seems the world around me is increasingly tasteless. With eyes fixated on you, Lord, grant me peace, confidence, and everlasting hope. In your name, Amen.”
A Life in Christ Never Panics
I used to work for the athletic marketing and promotions office at Fresno State University. One of my duties was to help coordinate the promotions and in-game marketing for football and basketball. During a game with thousands of people watching, things can go wrong. When bad things happen, one of the cardinal rules for event managers is to never panic. A calm mind makes better decisions. Most of the time, slight adjustments that nobody ever sees can avert major catastrophes that everybody sees.
I have applied this rule countless times throughout twenty years of outreach ministry.
And perhaps it could be applied for us today.
Never panic… especially for those who trust in Christ’s promises.
A recent trip to a grocery store is a good way to gauge public anxiety.
Selfish hoarding and overflowing grocery carts exhibit a lack of trust in our government system, our leaders, and each other.
Even though cracks may exist in our society and there is a warring divide in politics, a foundation still exists and there are good leaders to help us pull through this public health crisis.
It’s going to be okay if people don’t panic.
But I think we are all arriving at the same conclusion that life is going to be different now. In the same way lives were adjusted after 9/11, our daily lives will be transformed but probably on a grander scale. In place of intensifying security measures, changing travel habits, and concerns about domestic terrorism, we may have intensified efforts in viral screening, immunization, and changing our public habits.
And this is not including the effect this pandemic will have on our economy.
It is during the darkest times that lights shine the brightest.
A life in Christ never panics.
The object of a Christian faith rests in what Christ has already done and what he promises to do.
The storms of life – even viral hurricanes – cannot wash away a house that is built on the rock of Christ.
A redeemed life in Christ that is fully received by faith rests securely in Christ’s promise that heaven is secure. Their name is in the book of Life.
A redeemed life in Christ that is fully received by faith accepts the reality that God has placed them on this earth for a purpose. This day in history has been ordained for a believer in Christ to fulfill God’s purpose – to declare his glory – to make his Name known.
Therefore, a proper Christian response can mean exercising a dual citizenship in Christ.
A believer in Christ exercises their citizenship in this world that God created, dearly loves, and desires all people to be saved and come to the knowledge of the Truth. All people who trust in him have been set apart before the creation of the world (Eph. 1:4), to not be of this world, but be salt and light in this world to proclaim of his message of Good News.
With one foot in the world, those who trust in God’s promises, can courageously exhibit grace amid panic. They can visit grocery stories to get what they need but be willing to give away what they possess to help a person in need. They can boldly take advantage of every opportunity the Lord provides to give reasons for the hope, peace, and confidence they have in Christ.
A life in Christ never panics but embraces difficulties in life as a blessing from God. He often uses challenges to deepen our trust in him. Secure in Christ, confident that God’s hand is in all things, challenges dissipate into opportunities to share Truth to a more receptive audience.
With one foot in the world and one foot resting in God’s promises, believers can be casual observers by viewing life in the third person. They insert their own name in lieu of God’s promises by saying to themselves:[Insert name] is fully assured because Jesus tells me that he has overcome the world. [Insert name] is fully at peace because Jesus tells me he is the resurrection and the life. [Insert name] has sure hope because Jesus loves me, this I know, because the Bible tells me so.
We can pray,
“O Lord, thank you for your mercy and grace. Fill me up with your presence and the fruits of your Spirit today. That I may live for you and not for myself. When doubt, fear, and concern rises up within me, may you flush them out with your good promises. Since I live, you live in me. Since I live, you direct me to live for you. May I seize upon every opportunity to exhibit peace and hope in my words and actions, but more importantly, verbally provide reasons why my hope is in you. During this time of turmoil and looming change, may I cling to you as the changeless One who has already secured my place in heaven. Thank you, Lord. Amen.”
Filling Your Jar of Awesomeness
A popular podcast host, Tim Ferriss, talked about his “jar of awesomeness”. Whenever anything good happened in his life or any small victories, he wrote it down on a slip of paper and placed in into a large glass jar. Since he had a strong tendency to dwell on the negative, he needed visible reminders that his work mattered.
Do you have a Jar of Awesomeness in your office or at your home?
Perhaps we all need one.
Positive comments, successes and compliments have a short shelf life. They are like perishable food items that quickly spoil.
Every win in life every time you nail it, we receive a few smiles, a few high-fives with co-workers and family members, then all too quickly say to ourselves, “yea, whatever” and move on to the next day, the next project, or some other problem that needs to be solved.
Negative comments, failures, and complaints have a longer shelf life. They stay in the cupboards of our mental pantry for years and never spoil.
Every time we mess-up tends to be treated like a doomsday event. Outwardly we tell ourselves that it will be okay. Co-workers and family members give pats of encouragement, but the devastation of messing up can be crippling. Our inner voice – if unfettered – can routinely and unexpectedly deliver sharp pangs of guilt and remorse.
I hate when that happens.
Owning a jar of awesomeness may not be a bad idea for personal evangelism.
Perhaps the greatest barrier for many Christians to overcome is not learning what to proclaim but having the courage to say something. Guilt, the fear of messing up again can rob faithful Christian believers from participating in one of the greatest exercises of our faith – proclaiming the Good News to others.
And pastors are not immune to this either.
A pastor may carefully prepare and deliver a message on Sunday morning and receive handshakes and a few complimentary remarks by wonderful faithful members. But what do they reflect upon on Monday morning?
A grumpy member who makes an unloving comment.
A prospect family who were not there… again.
Empty seats rather then ones who filled them.
Any golden moment of joy can quickly evaporate when Monday morning greets us with new challenges, old problems, and a guilty complex.
A jar of awesomeness may not be enough, but it may be a good start.
There are times when we feel stuck in life, when activities don’t seem to be gaining traction, when results don’t seem to match our perceived efforts.
Some experts talk about the importance of keeping a daily journal. There are books that help people record measurable goals and celebrating victories. I began to apply this in my life, and it has made a difference.
I record each positive comment and reflect upon each goal accomplished.
I have discovered that small victories matter in the big picture by helping sustain momentum to accomplish difficult and greater tasks.
Like personal evangelism.
Praise and Proclaim believes in celebrating small victories. This means trusting the power of God’s Word over our ability to share words with others. It means that God uses every gospel seed that is planted even though we may never see the results.
And sometimes, the greatest victory occurs when a faithful Christian shows up, steps way outside of their comfort zones, and provides a short reason for the hope they have in Christ whenever God provides opportunities.
Whenever Christian believers proclaim God’s Word – and do so with love and respect – its impossible to mess up! And that is something we ought to record and put in a glass jar. Because that is awesome!
Keeping our cup full
Now, I don’t have a “jar of awesomeness” on display in my office, but I ought to have something else that is far more important.
A Styrofoam cup.
A pastor once gave a visible reminder of God’s grace for the young men and women who sat before him on their confirmation.
He held out a Styrofoam cup full of water. He told them that on our baptism day, our cups overflow with the water of God’s grace. However, sin pokes tiny holes into our cup and the water that once overflowed begins to leak out. But God in his wisdom has provided us with his means of grace that freely and generously pours the water into our cup to keep it overflowing. Not good works or happy feelings – nice compliments or projects completed – but the waters of God’s grace that gives us peace and purpose, patience and perseverance, and the will to remain in his embrace.
I like recording victories, compliments, and remembrances that God is working in me, through me, and for me each day of my life. But I can’t plug all the leaks in my flimsy cup no matter how hard I try. When guilt is overwhelming, I remind myself of the awesome victory that Christ won for me – and that promise is enough.
Curing Evangelism Influenza
The following is a re-post from 2018 that is one of my favorites. The points are ones that I consistently go back to for myself and for others in my evangelism training. I hope the words are meaningful for you as well. [Dave]
Whenever the topic of personal evangelism comes up at church, the response from members can be like a sudden attack of evangelism influenza. Perhaps you have seen or felt its symptoms — queasy stomach, nausea, sweaty palms, or feeling faint. I may have a remedy for faithful believers to consider.
These symptoms are common for people because fear is part of our human nature.
There is the fear of public speaking, fear of being emotionally hurt, fear of heights, fear of snakes, and the fear of being humiliated. And that is the short list.
In a recent blog post by David Sherry, entitled “The Cure for Small Talk,” he talks about how he dreads small talk and avoids it as much as possible. It’s not the fear of people, he wrote, but the dreaded feeling of awkwardness when you don’t know what to say.
What is his cure?
Whenever you are placed in a situation where small talk is inevitable, it is helpful to understand that everybody has hang-ups. Life is tough no matter how hard we try to hide it. His solution is to listen carefully and attentively. When people express a problem that they are having at work or with a family member, always answer, “Wow… that must be tough!”
He suggests that when people place the focus on others instead of themselves, the awkwardness of small talk dissipates. People will come across to others as being engaging and sincere. They will appreciate a person who expresses care and concern by listening to them.
The same fears he expressed about small talk are like the fears people have for verbally proclaiming the gospel.
We hate feeling awkward. And as a result, we tend to avoid witnessing.
Let’s modify some of David’s cures to help us avoid getting sick with evangelism influenza.
- Everybody has fears
Everybody has fears about personal evangelism and that is comforting to know. People who appear to have the gift for evangelism, articulate pastors, and seasoned missionaries all have struggled or continue to struggle with fear. And like everybody else, we sometimes go to great lengths to hide our fears through excuses, being too busy, or completely avoiding it.
I struggle with fear also.
It has taken me a thousand doors and hundreds of attempts before I finally reached a point where the symptoms of evangelism influenza don’t affect me as much.
It’s comforting to know that it’s perfectly natural to fear personal evangelism because personal evangelism is perfectly unnatural. That’s why we need to hold on to Christ’s promises.
Many faithful Christians have a desire to share their faith with others. But, they can easily fall into a trap when they start focusing entirely on learning what to say while ignoring other components that are equally as important.
A person can learn every possible answer to every possible question from an unbeliever. They can memorize hundreds of Bible verses, but it will still not be enough to cure evangelism influenza.
Learning how to verbally proclaim the gospel starts with taking the focus off of ourselves. That can happen in two ways.
First, instead of flailing like Peter who tried to walk on water, we fix our eyes on Christ and his promises. When we step out into the scary waters of the world to share our faith, we keep our eyes on Christ to walk and stay afloat.
Second, when we fix our eyes on Christ we can see what Christ sees. His eyes are fixed on those who are lost. They are focused on furrowed fields ready to be planted with his Word. When we see what Jesus sees a potential mission field suddenly embraces Jesus words when he says, “The harvest is plentiful and the workers are few.”
People in today’s world are not going to want to hear an answer for the hope we have in Christ until they know that we sincerely care about them. The eternal consequences of sin prompted the Apostle Paul to be all things to all people to win as many as possible. Evangelism starts with empathy for the lost and the ghastly eternal consequences of hell.
How can we overcome the fear of awkwardness of not knowing what to say?
Listen first, talk later.
To receive an audience, you must first gain an audience.
To gain an audience, you must first be an audience.
Evangelism is about using our eyes and ears before we use our tongue. We look for opportunities and God delivers. We listen first to what a person is concerned about, then provide answers based on God’s Word to address those specific concerns.
Faithful Christians already know the gospel. They know Jesus and what he has already done for them. People want to hear about your faith and why Jesus is real to you. When a Christian initially engages an unbeliever, they don’t want to hear a canned presentation or be bombarded with Bible verses. Be who you are in Christ.
Evangelism influenza is highly contagious because proclaiming the gospel is 100% contrary to our human nature. For that reason, proclaiming the gospel is far more God working in us and through us instead of us working for God. The cure is Christ. Out of deep love for him, we become willing messengers of the sacrificial and costly work God has already done for us through Christ.
Let’s keep our eyes fixed on him.
7 Questions I Never Hear When I Go Canvassing
The presidential primary season is in full swing. Campaign volunteers are exercising their zeal to ultimately win the election in November. The volunteers are willing to do all things for all people to convince fellow party members to vote for their candidate – even going to their doors.
Political volunteers embrace questions at the door rather than fear them. Every question is an opportunity to give reasons for the hope they have in their candidate and our country’s future.
Faithful Christians often refrain from proclaiming the gospel because they fear questions from those who don’t believe in Christ. It’s intimidating to be placed in a position where they might not know the answer or give false information.
Faithful Christians need not fear questions from unbelievers but celebrate them.
Evangelism means proclaiming the gospel to unsaved souls. They are a different audience than those who believe in Jesus.
In my experience of going door-to-door to proclaim the gospel, the toughest questions typically come from those who already belong to a church or an avowed atheist looking for a fight.
Those who are far from Jesus and need to hear the Good News have a completely different mindset. They will make comments and ask questions that many Christians would never expect. They are a unique audience with a far different knowledge base.
Here is an example of seven questions that I never hear from the unchurched when I go canvassing to proclaim the gospel.
#1 What denomination do you belong to?
#2 What does your church teach about baptism and holy communion?
#3 Are you a liturgical church or do you sing Christian contemporary songs?
#4 How long are the sermons?
#5 What is your pastor like? Could he stop by for a visit so I can meet him?
#6 What version of the Bible do you use?
#7 What does your church teach about the end times?
These questions are more important for Christians who are church shopping, but they will not come from those who are spiritually lost or don’t have a church home.
What type of questions do I hear from those who have not stepped inside a church for many years?
Do you allow
gays in your church?
Do you have to be a member to attend your community event at church?
Does God forgive every sin?
Could your church accept someone like me?
Our world has changed so much that faithful Christians may not realize how people view the church or how little they know about what the Bible teaches. Unchurched people are heavily influenced by the media and what the world believes what Christianity ought to teach. We can’t assume they are rejecting the Truth because so many people have never really heard the Truth before. They don’t know that they don’t know. And those with a previous church background have stopped going to church because they longer want to feel judged, tired of trying to meet certain standards to be acceptable or find church no longer relevant in their life.
Christian believers should not be afraid to answer spiritual questions because people today are not bothering to ask them. Therefore, one of the greatest victories in evangelism is creating a safe and trusted environment where intrigued people who don’t have saving faith can ask questions and not feel threatened.
I am humbled and admire the zeal of political campaign volunteers. They are willing to go to the people to win votes for their candidate. Perhaps Christians can learn a lesson from them. With zeal sparked by the love of our Savior and engulfed by the power of his Word, we can go out to the people to bring Good News about our Candidate – Jesus Christ. He has already won!
“Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect.” (1 Peter 3:15)
Stranger evangelism versus Friendship evangelism
The Bible seems to suggest that personal evangelism is more about making yourselves available than it is about manufacturing moments. Believers are encouraged to be prepared to provide an answer for the hope we have in Christ to “anybody who asks”. (1 Peter 3:15) The emphasis in this verse is on being prepared and God will orchestrate opportunities by providing people to ask a question.
Philip and the Ethiopian provides a compelling example. (Acts 8:26-40)
While travelling Phillip made himself available to be used by God. The Lord provided an opportunity by prompting him to meet a man on the road. God’s Word was already working in the man’s heart with the Truth and God provided him with a willing servant who was prepared to answer.
The essence of evangelism is to be prepared to provide a short answer and be available to be used by God. The Lord then orchestrates opportunities to comfortably and confidently provide a gospel message.
People say that friendship evangelism is the most effective form of proclaiming the gospel because a bridge of trust has already been built with that person. They are more willing to receive an invitation to come to church or hear a reason for the hope we have in Christ.
Yet, one of the greatest fears about evangelism is the fear of rejection. Relationship evangelism is perceived as too risky and prompts many to remain quiet. Is relationship evangelism easier than stranger evangelism?
People say that stranger evangelism is effective because a person doesn’t know them. Yet, it is is perceived as too risky for the fear of messing up or saying something wrong. Is stranger evangelism easier than friendship evangelism?
There is not a good answer because evangelism is never easy.
A better question may be, “Which is more comfortable?”
When a believer has prepared themselves to give an answer for the hope they have in Christ, it really doesn’t matter if it is stranger evangelism or relationship evangelism. It’s not about concentrating on what is perceived to be the most effective – or easier – but what is the most comfortable.
Witnessing to strangers
When Praise and Proclaim leads a door-to-door proclaiming experience it’s always impressive to see how surprised church members are when they see the amount of awareness about their congregation. People typically drive by their church every day. They read the signs and message boards. They notice when there are cars in the parking lot. They gauge the amount of activity.
They also discover that most strangers are polite and friendly when they quickly find out that the person knocking on their door is from the church down the street. They usually will come across a person who has been waiting for an invitation to come to church. Sometimes, they are going through a personal or family crisis and the Lord sends the right person at the right time. The Lord provides a window of opportunity to hear some Good News.
God orchestrates opportunities by sending the right person at the right time to deliver Good News to a stranger.
Witnessing to friends
Friends, neighbors, co-workers and family members carefully observe and notice how a friend who confesses their faith in Christ deals with a personal or family crisis. A calm assurance during life’s storms is a powerful testimony to a life in Christ that remains steadfast in Christ’s promises.
Witnessing rarely feels like its manufactured but a natural overflow of a faithful heart that cares about their friend.
Prompted by love, a spiritual conversation can start. Being a light for Christ has set the table to introduce Christ through the power of his Word. A calm conviction opens our lips and eases our nerves to give a reason for the hope we have in Christ to listening ears.
Being prepared to witness to friends or strangers is a powerful form of evangelism. Yet, Jesus is right. The harvest is “plentiful” and the workers are few. Well-intentioned, faithful believers in Christ tend to stand in the shadows and remain silent because they are uncomfortable.
Witnessing to friends and strangers
The most comfortable and effective personal evangelism strategy is proclaiming the gospel to strangers who are friends.
In my experience of partnering with congregations and providing personal evangelism training, the most comfortable witnessing opportunity is with friends of your church. It is low risk because it is stranger evangelism. It is powerful because its friendship evangelism.
Friends of the church are people who have expressed interest in learning more about your church. They are young families who send their children to preschool or a youth outreach event. They may have recently attended a worship service or attended a family event. They are friends of the church who have already expressed a willingness to hear a reason for the hope that you have in Christ.
Witnessing to strangers who are friends of the church is commonly referred to as a follow-up visit. Most of the time, a connection has been formed with the pastor or teacher. And that is good. But the best way to further a relationship is when members become involved. We need not be bashful because they have already given the church permission to build a relationship with them by providing their contact information. And like any relationship, sometimes that takes time.
We don’t manufacture as much as God orchestrates a person’s interest in your church. Comforted by this truth, believers can discover how meaningful these evangelism visits can be.
- Be prepared to give a short succinct answer for the hope we have in Christ.
- Be available to be used by God to provide that answer by being gospel intentional in our daily lives.
- Be willing through Word and sacrament to be used by to God to advance his kingdom – and you will be used.